The FOMO Economy: How Pop-Ups & Crossovers Are Conquering China’s Consumer Heart
China's retail playbook has been torn up. The new rules? Go temporary, go collaborative or go home. This is the FOMO economy, and Gen Z is all in.... Read More
Gen Z
The Unstoppable Rise of the Guzi Economy–The Gold Standard of Cool
In the frenzied world of young China, two trends are currently stealing the spotlight: that golden glow and the gleaming edge of guzi culture.... Read More
Roarin’ Revelry? Unpacking Gen Z’s Slaying Dragon Trends
A collage of fiery (life)style trends China's youth are igniting in the Year of the Dragon. Any parallels to draw from The Great Gatsby? ... Read More
Photo Buddies: Chinese Travelers Seek Cheap Clicks and Quality Pics
A new buddy system has caught the eye of young Chinese travelers: photo buddies, or local enthusiasts taking high-quality pics at low prices... Read More
The Urban Heat Is On: ‘Tis China’s Season… For Job Hunting
China's massive influx of almost 12 million college grads into the job market pours more fuel on the fire of already fierce competition.... Read More
Temple Tourism: China’s Gen Z Urbanites Have a Spiritual Hunger
Temple tourism is quenching China's Gen-Z thirst for peace and serenity amid the pressures of daily urban life. ... Read More
Dazi Culture: From Fitness and Foodies to Gossip and Travel… Chinese Gen Zs Seek Companions
China's Gen Zs seek new ways to connect with others and share their hobbies. And today, they’re doing so through online dazi culture.... Read More