Chinese fan armies have long traded simple tees and glowsticks for full-on thematic glowups. Let's decode new decibels of fan fashion devotion... Read More
China's retail playbook has been torn up. The new rules? Go temporary, go collaborative or go home. This is the FOMO economy, and Gen Z is all in.... Read More
For decades, Chinese school uniforms were a pragmatic, almost anti-aesthetic statement. But as the country changes, so too do its symbols...... Read More
From dumplings to clean diets to dumbbells, young Chinese are pumping up their pursuit of physical health. And sweat is the new status symbol.... Read More