Roarin’ Revelry? Unpacking Gen Z’s Slaying Dragon Trends
A collage of fiery (life)style trends China's youth are igniting in the Year of the Dragon. Any parallels to draw from The Great Gatsby? ... Read More
China’s New Youth
Pet Fashion: Young Chinese And Their Pursuit Of The Purrfect Fit
Pet fashion: young Chinese pet owners and their pursuit of the purrfect (out)fit. Pampering their fur babies brings owners an emotional ROI.... Read More
Close-Up: Behind the Hot Hashtag That Inspires Even Hotter Makeovers
Decoding the driving forces: Hashtag "I will listen"--aka young netizens making the most of a tag to get a complete makeover.... Read More
Vintage Vixens: Young Chinese Throw Out the New And Bring In the Old
Used clothing items, in general, cost less, tszuj up your style and benefit the planet: Chinese millennials and Gen Zs get their vintage fix... Read More
The Military Coat: From Fashion Faux Pas to Swanky Street Stomp
Young Chinese salute their grandparents' once venerated and once vilified winter style this year--by wrapping up in a Chinese military coat... Read More
The Changing Role of Women in China: A Century in Clothing
From restricting practices deemed the epitome of élan to cross-gender boss swag: 100 years in vogue reveal the changing role of women in China... Read More
The Urban Heat Is On: ‘Tis China’s Season… For Job Hunting
China's massive influx of almost 12 million college grads into the job market pours more fuel on the fire of already fierce competition.... Read More