Virtual KOLs: Ambitious Influencers Pushing China’s Metaverse Marketing
With digital products on the rise, think NFTs and other innovations, it seems China's virtual KOLs are here to stay, whether we like it or not.... Read More
China’s New Youth
Close-Up: China’s Ageless Male Beauty, the Regeneration of Tradition
As the contempo male beauty market in the Middle Kingdom booms, the concern for the male appearance in China actually dates back millennia.... Read More
Diner’s Sonic Stardust Blasts You Away to a Galaxy of Glitter and Soul
Beijing-based Diner’s music is like a multicolored nebula. Spellbinding with old school and traditional melodies set to new school beats.... Read More
Hanfu Cyberpunk: Pushing Post-Pandemic Boundaries?
Tradition is not the worship of ashes, but the preservation of fire. Chinese vlogger Lao Ba Ba: where ancient Han dress meets cyberpunk. Lit.... Read More
Lower-Tier Trends: China’s New Fashionable Urbanity
In China's first-tier hubs, fashion has become the face of a complex(ion) makeover. But what's trending in the nation's lower-tier "towns"?... Read More
China’s Body-Positive Influencers: Q The Curves!
From WeChat to Douyin and Weibo, more and more Chinese influencers refuse to conform to social media’s perception of the perfect body.... Read More
MT-BC Xingyu Yao and Music As The Shorthand of Emotion
Xingyu Yao: entrepreneur, composer and board-certified music therapist. Music as creative expression, medicine, and a catalyst for social change.... Read More