The FOMO Economy: How Pop-Ups & Crossovers Are Conquering China’s Consumer Heart
China's retail playbook has been torn up. The new rules? Go temporary, go collaborative or go home. This is the FOMO economy, and Gen Z is all in.... Read More
China Urban Culture
Fit, Fed & Fashionable–China’s Fight Against the Flab
From dumplings to clean diets to dumbbells, young Chinese are pumping up their pursuit of physical health. And sweat is the new status symbol.... Read More
The Unstoppable Rise of the Guzi Economy–The Gold Standard of Cool
In the frenzied world of young China, two trends are currently stealing the spotlight: that golden glow and the gleaming edge of guzi culture.... Read More
Twists and Trends: From Pampered Pets to Green Brats and AI Lovers
Dive into the subtle undercurrents, striking visuals and unexpected twists that reshaped China’s urban and fashion sceneries in 2024.... Read More
Happy 75th! Coupons to Couture: Fashion As a Lens on the Evolution of the PRC
Mao suits to modern streetwear, practical uniforms to crisp couture, at 75, the PRC's sartorial revolution is an epic of social evolution... Read More
A New Scent-Scape: China’s Perfume Passage, From Dynasty to Downtown DIY
China's scent scene packs creative aromas, with youth rejoicing in perfume workshops and spritzing themselves with a sense of self-discovery... Read More
Pet Fashion: Young Chinese And Their Pursuit Of The Purrfect Fit
Pet fashion: young Chinese pet owners and their pursuit of the purrfect (out)fit. Pampering their fur babies brings owners an emotional ROI.... Read More