Virtual KOLs: Ambitious Influencers Pushing China’s Metaverse Marketing
With digital products on the rise, think NFTs and other innovations, it seems China's virtual KOLs are here to stay, whether we like it or not.... Read More
Close-Ups
Chinese Hair: Combing Through Looks and Politics
As China's consumers return to their roots, haircare included, Temper wondered… What did Chinese hair look like in the olden days?... Read More
Close-Up: China’s Ageless Male Beauty, the Regeneration of Tradition
As the contempo male beauty market in the Middle Kingdom booms, the concern for the male appearance in China actually dates back millennia.... Read More
Close-Up: Chinese Men and Their Love For Icing the Fashion Cake
Chinese younger millennials and Gen Zs continue to hail a genderless, more adventurous approach to men’s swag. ... Read More
Beijing Calling: Welcome To the Sound of the Underground
Beijing X Underground: the ultimate clash or two peas in a pod? The sound of China's capital underground isn’t velvety. It packs a punk punch... Read More
Close-Up: The Performance Art Of Provocation
“To civilize the mind, one must first make savage the body.” China’s Performance Art: A visceral matter of pure provocative pleasure?... Read More
Close-Up: Hanfu, A Saga of Passion, Fashion and Fusion
Hanfu, from niche hobby to a big buckaroo biz tapping into patriotic poise, from subcultural aspect towards popular culture.... Read More