Short ‘n Sweet: The Latest Buzz Among China’s Cool Girls
From challenging societal beauty standards to a penchant for low-maintenance hairstyles... The buzz cut is buzzing among China's cool girls... Read More
Chinese Society
Dazi Culture: From Fitness and Foodies to Gossip and Travel… Chinese Gen Zs Seek Companions
China's Gen Zs seek new ways to connect with others and share their hobbies. And today, they’re doing so through online dazi culture.... Read More
An Air Of Coastal Cool: Xiamen’s Laid-Back Vibes and Young Prowess
Xiamen, a capital of all that is cool and creative, serves up the perfect blend of slow tea culture, hardcore fashion and coastal chill.... Read More
Must-Watch Trends In China Fashion And Urban Culture–Hop On Board!
Must-watch trends in China fashion and urban culture for the Year of the Rabbit--a holy trinity we think will dominate the hashtags.... Read More
China’s Metahuman Marketing: Who Wants a Piece of the Pixels?
With seemingly endless possibilities for engagement, being virtual is all the hype right now and more brands want a piece of the pixels.... Read More
Close-Up: China’s Lipstick Game and Its Lasting Impression
The question on our Maybelline Superstay lips is… What are the “undertones” of lipstick in China—past, present and future?... Read More
The Sole of a City: Beijing’s Military Stomp and Shanghai’s Aristocat Pat
What actually makes up the soul of a Chinese mega metropolis? Temper says "shoes." Indeed, footwear. We’re talking the sole of a city.... Read More