Close-Up: Otome or Not? The Pixelated Pursuit of Love
Diving into the otome games dating pool: Are players crafting a fairy tale or are they flirting with heartbreak?... Read More
China’s New Youth
The Unstoppable Rise of the Guzi Economy–The Gold Standard of Cool
In the frenzied world of young China, two trends are currently stealing the spotlight: that golden glow and the gleaming edge of guzi culture.... Read More
Ethnic Euphoria? A Deep Dive Into the Cultural Curiosity of Young Chinese
From fashion to travel destinations... What's up with the fascination with ethnic cultures coming about among Chinese millennials and Gen Zs?... Read More
Roarin’ Revelry? Unpacking Gen Z’s Slaying Dragon Trends
A collage of fiery (life)style trends China's youth are igniting in the Year of the Dragon. Any parallels to draw from The Great Gatsby? ... Read More
Pet Fashion: Young Chinese And Their Pursuit Of The Purrfect Fit
Pet fashion: young Chinese pet owners and their pursuit of the purrfect (out)fit. Pampering their fur babies brings owners an emotional ROI.... Read More
Close-Up: Behind the Hot Hashtag That Inspires Even Hotter Makeovers
Decoding the driving forces: Hashtag "I will listen"--aka young netizens making the most of a tag to get a complete makeover.... Read More
Vintage Vixens: Young Chinese Throw Out the New And Bring In the Old
Used clothing items, in general, cost less, tszuj up your style and benefit the planet: Chinese millennials and Gen Zs get their vintage fix... Read More