CCTV Bows Blow Up, Basketball Star Gets Slam-dunked and China’s Youth Travels to Windy Places
Chinese basketball star gets slammed, modern drama ties in with young China's desire for wellness and CCTV's Spring Festival Gala fashion fad... Read More
China’s New Youth
China’s 2022 in Looks: A Hike In Hashtags For Hardcore Styles
Outerwear to match the natural surroundings: From the urban jungle to the great outdoors, what hides beneath hip China’s lust for layers?... Read More
From Neo Style to Metaverse: China Fashion Ascends To New Levels
Temper turned one piece into its own little trinity – we’re talking China’s Neo fashion, New Youth and the metaverse.... Read More
Close-Up: China’s Lipstick Game and Its Lasting Impression
The question on our Maybelline Superstay lips is… What are the “undertones” of lipstick in China—past, present and future?... Read More
Flipping Through China’s Minority Lookbook: Uyghur Style
Hot-to-trot oversized silver accessories, exuberant embroidery : We're in Kashgar, south Xinjiang. Yep. We're going (well, "went") there.... Read More
Take Five: China’s Virtual KOLs Are Some Ambitious Influencers
With digital products on the rise, it seems China's virtual KOLs are here to stay--whether we like it or not.... Read More
Close-Up: China’s Ageless Male Beauty, the Regeneration of Tradition
As the contempo male beauty market in the Middle Kingdom booms, the concern for the male appearance in China actually dates back millennia.... Read More