The Temper Fact Checker: THISNORTHAT Sways Both Here and There

The Temper Fact Checker presents the flashcards on the most specious specimens cruising the China Fashion scene. And this one is ALL that. From socially groundbreaking to genderbending… THISNORTHAT. Check!

Who?

Yubo Lin (Shanghai) and Li Chen Tan (Malaysia) met during the Master in Fashion Design — Womenswear at Milan’s Istituto Marangoni. The two budding fashtronauts in 2015 decided to join forces and behold:

The THISNORTHAT label hosts multiple undefined, neither male nor female, opportunities. According to the brand concept, people “access and experience a number of possibilities that have no boundaries, no labeling, no rules, and no gender”.

Li focuses on pattern making, Lin creates balanced contrasts and exaggerated silhouettes. Li finds inspiration in the functionality of clothes, Lin uses color to break the norms of design.

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What?

The THISNORTHAT concept walks the fine line between fashion and trend. It neither follows the present trend nor pursues pure fashion, but continuously works to build up its own aesthetic category of beauty. As in, “We stand by our design as our identity, not the label.” Each season the doozie dudette duet takes on a series of prints to which they add their THISNORTHAT core culture.

THISNORTHAT SS20, Let’s Talk. “Let’s have real human interactions by listening, praising and hugging. Stop looking at your devices, but instead look up; look at the person in front of you, and start having a heart to heart conversations.”

The SS20 collection was full of bright colors, structured silhouettes, and cuts; bleeping blooming with positive vibes. Purple and orange, pink and lavender, bright green and indigo, blue and pink are just a few of the color combinations in the portfolio. Combining the prevalent practical and the imaginary magical.

This season THISNORTHAT encourages living your life to the fullest — for yourself and for no one else. Inspirited by the individual’s desire to succeed, overcome isolation and shake off other people’s opinions.

Be happy with yourself, regardless of what social norms dictate.

When?

The THISNORTHAT aesthetic norms first charmed the spotlight during Shanghai Fashion Week in March of 2018.

In September of 2019, the brand made its London Fashion Week debut showing the SS20 collection at the Fashion Scout show.

The duo on March 28 took part in the Tmall x Labelhood Livestream as part of Shanghai Fashion Week AW20. Like many other participants in this particular lineup, Li and Lin took to the broadcast as if it were an ad-lib branding experience in order to gain more local (Shanghai/ China at large) exposure.

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Where?

THISNORTHAT
No. 110, Maolan Road
Songjiang District
Shanghai City 201165

PRC

Why?

THISNORTHAT embraces the childlike feelings of adults as to counter the serious social issues adults face with a quirky quick fix.

Li and Lin through their designs and use of print channel social phenomena coupled with their own life experiences in order to become a source of inspiration and explore the relationship between spirituality and clothing.

Live a little. Love a little. More!

Instagram: @thisnorthat

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Elsbeth van Paridon

China Fashion, Design and Urban Culture Groupie, Editor-in-Chief at The China Temper

Elsbeth van Paridon holds a degree in Sinology and additionally is just another run-of-the-mill fashion aficionada. After tackling Beijing for some six years and living in Hong Kong for a bit, van Paridon managed to claw her way through a Europe-based academic endeavor called Journalism in 2018 and as of 2020 once again finds herself pounding the pavements of China, from Shanghai to Da Jing.

Perpetually in pursuit of the greater good that is “China Fashion”, van Paridon set up The China Temper to help promote the dynamite dynamic fashion scene sprouting within Beijing, Shanghai, and China overall. Catering to anybody and everybody who reads English and/or Chinese, Temper covers all the basics and bases. From China's street style scenery to its budding photographers, internationally renowned designers, and underground quirks plus phenomena: We present one hot-hip-happening current collective weaving The New "Made in China" tag.

The term “Made in China” is undergoing the ultimate 21st Century makeover. Escorted by the increasingly strong influence of a new thinking among China’s younger generations, regarding individuality and the expression thereof, the fashion scene in the Middle Kingdom is exploding. And stretches far beyond what meets the eye. It’s appliqué, one might say.

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