The Temper Fact Checker presents the flashcards on the most specious specimens cruising the China Fashion scene. And this one is ALL that. From socially groundbreaking to genderbending… THISNORTHAT. Check!
Yubo Lin (Shanghai) and Li Chen Tan (Malaysia) met during the Master in Fashion Design — Womenswear at Milan’s Istituto Marangoni. The two budding fashtronauts in 2015 decided to join forces and behold:
The THISNORTHAT label hosts multiple undefined, neither male nor female, opportunities. According to the brand concept, people “access and experience a number of possibilities that have no boundaries, no labeling, no rules, and no gender”.
Li focuses on pattern making, Lin creates balanced contrasts and exaggerated silhouettes. Li finds inspiration in the functionality of clothes, Lin uses color to break the norms of design.
The THISNORTHAT concept walks the fine line between fashion and trend. It neither follows the present trend nor pursues pure fashion, but continuously works to build up its own aesthetic category of beauty. As in, “We stand by our design as our identity, not the label.” Each season the doozie dudette duet takes on a series of prints to which they add their THISNORTHAT core culture.
The SS20 collection was full of bright colors, structured silhouettes, and cuts; bleeping blooming with positive vibes. Purple and orange, pink and lavender, bright green and indigo, blue and pink are just a few of the color combinations in the portfolio. Combining the prevalent practical and the imaginary magical.
This season THISNORTHAT encourages living your life to the fullest — for yourself and for no one else. Inspirited by the individual’s desire to succeed, overcome isolation and shake off other people’s opinions.
Be happy with yourself, regardless of what social norms dictate.
The THISNORTHAT aesthetic norms first charmed the spotlight during Shanghai Fashion Week in March of 2018.
In September of 2019, the brand made its London Fashion Week debut showing the SS20 collection at the Fashion Scout show.
The duo on March 28 took part in the Tmall x Labelhood Livestream as part of Shanghai Fashion Week AW20. Like many other participants in this particular lineup, Li and Lin took to the broadcast as if it were an ad-lib branding experience in order to gain more local (Shanghai/ China at large) exposure.
No. 110, Maolan Road
Shanghai City 201165
THISNORTHAT embraces the childlike feelings of adults as to counter the serious social issues adults face with a quirky quick fix.
Li and Lin through their designs and use of print channel social phenomena coupled with their own life experiences in order to become a source of inspiration and explore the relationship between spirituality and clothing.
Live a little. Love a little. More!
FEATURED IMAGE: COURTESY OF THISNORTHAT. ALL RIGHTS RESERVED
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