Shanghai Fashion Week is a-coming indeed — April 6 to 13, more specifically. The in-vogues’ craving du decade will present the AW21 collections from China Fashion’s most in demand creators as well as cater to the more refined palates of those with a taste for the more morally onerous. Aka edge.
On a 'Completely' Unrelated NoteWhy talk about Shanghai Fashion Week when the world of big buck fast fashion has come to a screeching halt amid the throes and woes of “Xinjiang cotton”? Just ’cause. But for the purpose of keeping China Fashion aficionados informed, here’s a quick recap: Last week saw some of China’s biggest celebrities turning away from partnerships with global clothing brands (H&M, Adidas, amongst others) that had promised to stop using cotton hailing from Xinjiang Province over human rights concerns a. Meanwhile, K-pop stars with strong markets in mainland China, too, have started to do the same. The latest to express support for the Chinese government is entertainer Jackson Wang, also a member of the K-pop boy band GOT7, and Adidas partner since 2018. Wang recently stated that he will no longer be working with the sportswear company. Further calls “from above” to boycott other brands that have also pledged to stop using Xinjiang cotton swiftly made the rounds across celebrity cash-cow studios. Riding the latest wave of Chinese nationalism, high-profile celebrities are now severing ties with these brands, including Eason Chan, Angelababy, and Dilraba Dilmurat (arguably the most popular Uyghur actress in China). Besides Wang, other K-pop-trained Chinese artists have also announced that they’ve broken their deals with fashion brands. Victoria Song, a member of the girl group f(x), also walked out of her partnership with H&M, where she was a brand ambassador in 2020. Then there’s Lay Zhang from EXO, who cut ties with Converse and Calvin Klein yesterday. Enlightenment. Check.
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Take Five With The Temper Tasties Spicing Up Shanghai Fashion Week SS21!
Shanghai Fashion Week 101
Born in 2001, Shanghai Fashion Week (SFW) takes over Shanghai’s central Xintiandi stage twice a year, with each round of showcases lasting at least a week. Today, SFW highlights China’s hottest domestic labels and slices of sustainable fashion, and tops it off with a zest of global couture. In sum, SFW has found its calling card by supporting local brands while keeping an eye on global trends.
One of the event’s goals is also to create business-to-business platforms and impact the Chinese retail market. More than 1,000 local brands present at seasonal trade shows and showrooms, whipping up a one-of-a-kind trending and trendy ecosystem.
The upcoming AW21 edition was in fact postponed by two weeks (OG dates being March 25 – April 3), with the supervisory board citing hopes it would allow more brands, designers, buyers and press from around the world to travel to Shanghai safely in time.
Not sure how that’ll pan(demic) out.
For a full overview of what Shanghai Fashion Week is all about, readable wherever you may find yourself locked down still slash again, head on over to SUPChina where Temper Founder Elsbeth van Paridon checks. The facts. Without further ado…
Click right here!
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Label Lickin’ Good
The rise of SFW shows how China’s place in the industry has undergone a pivotal shift over the past seven to 10 years. A large portion of this success stems from the brilliant idea to partner up with China Fashion incubator LABELHOOD, which creates a safe haven within SFW focusing entirely on younger emerging labels. #Temperstyle
This April 7-11 showcase will be a celebration of the 19th-century Transcontinental Railroad Chinese, who inspired the AW21 collections and who “traveled from the Pearl River Delta area to the west coast of America, overcame extreme natural challenges and society with strong xenophobia sentiments and policies, and created a phenomenal railway line through the desert, brutal snowstorms, and on 90-degree cliffs.” Quote, LABELHOOD Founder Tasha Liu.
“Back then, the Chinese railroad workers did not receive the glory they deserved, so today, we will celebrate the phenomenal contribution and inspiration they brought to the world,” she added.
Temper for one is looking forward to rolling out the LABELHOOD Fact Checkers.
Check out the runway.
FEATURED IMAGE: Louis Shengtao Chen 2020 BA (hons) FASHION COLLECTION
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Perpetually in pursuit of the greater good that is “China Fashion”, van Paridon set up The China Temper to help promote the dynamite dynamic fashion scene sprouting within Beijing, Shanghai, and China overall. Catering to anybody and everybody who reads English and/or Chinese, Temper covers all the basics and bases. From China's street style scenery to its budding photographers, internationally renowned designers, and underground quirks plus phenomena: We present one hot-hip-happening current collective weaving The New "Made in China" tag.
The term “Made in China” is undergoing the ultimate 21st Century makeover. Escorted by the increasingly strong influence of a new thinking among China’s younger generations, regarding individuality and the expression thereof, the fashion scene in the Middle Kingdom is exploding. And stretches far beyond what meets the eye. It’s appliqué, one might say.
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