Shanghai Fashion Week is a-coming indeed — April 6 to 13, more specifically. The in-vogues’ craving du decade will present the AW21 collections from China Fashion’s most in demand creators as well as cater to the more refined palates of those with a taste for the more morally onerous. Aka edge.
Shanghai Fashion Week 101
Born in 2001, Shanghai Fashion Week (SFW) takes over Shanghai’s central Xintiandi stage twice a year, with each round of showcases lasting at least a week. Today, SFW highlights China’s hottest domestic labels and slices of sustainable fashion, and tops it off with a zest of global couture. In sum, SFW has found its calling card by supporting local brands while keeping an eye on global trends.
One of the event’s goals is also to create business-to-business platforms and impact the Chinese retail market. More than 1,000 local brands present at seasonal trade shows and showrooms, whipping up a one-of-a-kind trending and trendy ecosystem.
The upcoming AW21 edition was in fact postponed by two weeks (OG dates being March 25 – April 3), with the supervisory board citing hopes it would allow more brands, designers, buyers and press from around the world to travel to Shanghai safely in time.
Not sure how that’ll pan(demic) out.
For a full overview of what Shanghai Fashion Week is all about, readable wherever you may find yourself locked down still slash again, head on over to SUPChina where Temper Founder Elsbeth van Paridon checks. The facts. Without further ado…
Label Lickin’ Good
The rise of SFW shows how China’s place in the industry has undergone a pivotal shift over the past seven to 10 years. A large portion of this success stems from the brilliant idea to partner up with China Fashion incubator LABELHOOD, which creates a safe haven within SFW focusing entirely on younger emerging labels. #Temperstyle
This April 7-11 showcase will be a celebration of the 19th-century Transcontinental Railroad Chinese, who inspired the AW21 collections and who “traveled from the Pearl River Delta area to the west coast of America, overcame extreme natural challenges and society with strong xenophobia sentiments and policies, and created a phenomenal railway line through the desert, brutal snowstorms, and on 90-degree cliffs.” Quote, LABELHOOD Founder Tasha Liu.
“Back then, the Chinese railroad workers did not receive the glory they deserved, so today, we will celebrate the phenomenal contribution and inspiration they brought to the world,” she added.
Temper for one is looking forward to rolling out the LABELHOOD Fact Checkers.
Check out the runway.