china digital Archives - The China Temper

An Affair to Remember? The Labelhood Live AW20 Vision and Mission for Local Chinese Brands

Elsbeth van ParidonApril 7, 2020

Many a question regarding Shanghai Cloud Fashion Week's frame and function lingers. Was this a glocal or local endeavor? And.. Was it an affair to remember?... Read More

Digital MarketingShanghai Fashion Week0 Comments

The Augmented Reality of Shanghai Fashion Week AW20: XINTIANDI and Labelhood

Elsbeth van ParidonMarch 19, 2020

Shanghai Fashion Week AW20 will broadcast a seven-day online event via Tmall’s virtual shopping rooms. Must-watch? The XINTIANDI pop-up and Labelhood line-up!... Read More

RetailShanghai Fashion WeekSmart Retail0 Comments

Body Talks With AB ALEI: Throwing China Plus-Size Critics A Curveball

Elsbeth van ParidonJanuary 13, 2020

China's body image, a distorted tale of pride and prejudice with the slightly heavier woman often forced to bear a sandwich board burden. Plus-size brand AB ALEI wants to throw haters a fashion curveball. ... Read More

Body ImageChina's New YouthYouth Power0 Comments