Close-Up: The Long March of Fashionable Integration and Modernization
With new markets, new talents, and new (post-corona) circumstances, the evolution of fashion is one of unstoppable, irresistible power.... Read More
Digital Marketing
An Affair to Remember? The Labelhood Live AW20 Vision and Mission for Local Chinese Brands
Many a question regarding Shanghai Cloud Fashion Week's frame and function lingers. Was this a glocal or local endeavor? And.. Was it an affair to remember?... Read More
Child’s Play: The Business Playground That Is Kidswear Thrives Along
Hip to be square urban rents across Chinese metropolises such as Beijing, Shanghai, and Chengdu, are spending more and more on their children's looks. ... Read More
Chinese Millennials Face Online Beauty And Body Image Battles
Temper Magazine explores China’s millennial generation. How do KOLs, influencers and celeb culture affect the millennial's perception of beauty and body image?... Read More
Influencers And Chinese KOLs: What Does 2019 Marketing Have In Store?
From influencer to China's Key Opinion Leader (KOL) marketing: What are the basics and what to expect in 2019?... Read More
The Cutlery Controversy Is Made Of? D&G China Ad Sparks Outrage
Dolce&Gabbana once again finds itself in some hotpot oil following its latest China ad. The chopsticks controversy is made of?... Read More
The Downsides To China’s Singles Day: Double Eleven Or Double Dare?
With no disrespect of any sorts to Armistice Day or recent events, China's 11.11 Singles' Day is the annual bloodbath taking hold of China's e-commerce, flexing to its limits the muscle of the world's largest online shopping battalion: From madness to massacre.... Read More