Prove your humanity

SHIN! Youth street photography emphasizes the attitude and personality of China’s New Youth — the post-95ers. Capturing and highlighting the different traits of all, from that rebellious bad boy to your poised good girl, how very Breakfast Club,… High Temper time to talk some Chinese street cult!


Still in high school, SHIN! Youth’s Rebecca had already found her calling: serving the expressionist Self.

Rallying the fashionably and photography devoted troops, she together with a wave of friends made an attempt at setting up a model club — any comparisons to the U.S. UN versions might not actually be in order. This “incident” did not receive the school’s seal of approval. Let alone its unconditional support.

Rebecca and her rebels with a modernistic and individualistic cause simply went on to set up a more “underground” organization. Fight the power, Temper says.


China’s Drag Queens. Fashion That Is Non-Binary Identification  

On That Unsolicited Educational Note
“New Youth” (新靑年 in Chinese) was a Chinese magazine in the 1910s and 1920s, which played an important part in triggering Republican China’s New Culture Movement and spreading the influence of the May Fourth Movement (1919).

China’s youthful rebels were on the prowl for… National Independence, Emancipation of the Individual, Rebuilding Society, Liberating Culture. “New Youth” was founded in Shanghai by Chen Duxiu (陈独秀 in Chinese; 1879-1942), who in 1921 became the co-founder of the Chinese Communist Party, on September 15, 1915.

Magazine headquarters were moved to Beijing in January of 1917 when Chen was appointed Chairman of the Chinese Literature Department at Beijing University. Editors included great socio-politico thinkers and revolutionary writers such as Hu Shih (胡适 in Chinese; 1891-1962) and Lu Xun (鲁迅 in Chinese; 1881-1936).

The magazine kicked into gear the nation’s New Culture Movement, heavily promoting science, democracy, and vernacular Chinese (白话 | báihuà in Chinese) — as opposed to the literary standard Classical Chinese.

Rebels with a revolutionary cause.

Ruling The Resonating Teen Sentiments

Over the course of the past decade, many of China’s tweens and teens have been starting to feel the itch and urge to wholly express themselves, a sentiment resonating markedly strongly with the post-95 students.

Going from night to day in true high school style, aka ditching the tracksuit uniform and breaking out the fashion (tech) forward goodies, their chosen styles were the real-life manifestation of a new Chinese generation introducing a newly developing psyche and adopting, at long last, a culture of (healthy) Self-dom.

Although none of the students had really had the chance to stream their contempo consciousness to the outside world in high school, Rebecca for one did not let go of her “incandescent” incentive and simply started up “UIC Street Beat”, recording  China’s developing street cult on a mobile phone. The project caused a stir at school, with positive response ruling the hallways.

Rebecca had swung open the hefty school gates to a career in street photography.


The State Of Street Affairs

In the illustrious words of Rebecca, street photography is all about that holy trinity:

  1. The relationship between people and environment. Capturing street style is more about the relationship between characters and their surroundings, including the flow of willow branches, the wind, Beijing architecture, colors, the people in the background, lighting, and so on. These are the key factors to successful street photography which additionally constitute an important part of the screen;
  2. The natural state of people and space. When the models are photographed within a limited space/setting, they cannot help but become cautious because being indoors gives people a feeling of limited ability. You may view the art invented by Bill Cunningham as one big fashion show taking place in the open air, but the twisted curl that sets us street photogs apart is that we do not take on board with us the so-called “fashion blockbuster poses”. What’s more, the model in her natural state [cue Attenborough], including the natural light, is vastly different from one working on set. The characters can move freely; they can fall in line with the daily feel of and on the streets;
  3. The streets have the power. They have the power to capture someone on camera as if they were inadvertently walking by; it’s raw, real, and, first and foremost, a non-ruse.


Close-Up: China’s Underground Artists Pack A Powerful Punch

Creativity in “street media”, just like in “regular” photography, requires many a brainstorming sesh, storyboards, and mood-schwunging. With China’s street photography on the rise like a house on fire, any true feature stories in the niche to this day remain few and far between. SHIN! Youth thus accompanies their pics with the occasional model Q&A, talking personal style faves,  evaluating certain fashion phenomena taking place on the Mainland, dishing the deets on their daily do’s, and don’ts or discussing their No.1 fashion icon.

The list of questions engages the audience and increases the viewer’s awareness and understanding of China’s younger generations in the 21st Century.


Twenty Equals Non-Conformity

Street photography media outlets, street photographers and influencers just clicking away have made for a very crowded pond in the past two years. SHIN! Youth has opted to keep with the beats of the streets on a purely fashionable level. Moreover, the team has grown into something more than a mere street style media outlet; photography is only one dot on the visual spectrum.

As far as SHIN! is concerned,  the street shots are just one way of conveying the “young spirits” of China to the outside world;  along the same lines as “F*CKING YOUNG!” Magazine, one might say. Rebecca and her team apply a variety of visual practices to showcase certain cultural trends and attitudes among the post-95ers.

Not only does the platform serve as a cultural recorder, but it also documents the inner voice of a generation expressed through outerwear. This group of 20-somethings represents the future of China. And the future is calling for non-conformist individuality and free expression of the Self.

In every, single way.


Visualizing Your Message

Fashion for Rebecca is all about the brave expression of oneself. As the times evolve, their definitions of fashion to are not the same. From the SHIN! point of view, “old” fashion has disappeared and a new understanding of fashion has entered 21st Century China. Rebecca points out, “It’s no longer about being tall, it’s no longer about ‘just’ that brand name, it’s no longer about ‘just’ that fashion editorial. The new fashion is grounded, it’s public. It is a style which, regardless of age, background, gender, region or religion, represents a purified attitude”.

You might even argue that fashion and vision in se are not linked given the visual side of things is only one way of expression. Yet fashion relies on visual transmission of information.

On Another Unsolicited Educational Note
Fast forward one century: 2020. Chaperoned by the progressively compelling influence of a new life| style| fashion| “being” philosophy among China’s New Youth regarding individuality and the expression thereof, the fashion and urban lifestyle scenery in the Middle Kingdom is exploding.

A New Culture Movement has entered the minds and cities of contemporary China and just as they were 100 years earlier, China’s younger generations today are redefining their hopes, dreams, and expectations in|of life.

Inundated with mobile apps, from Alibaba live-streaming to WeChat Mini Programs and Little Red Book shenanigans, influencing (or “Opinion Leading”) their everyday lives and moves, China’s digital Zeitgeist is altering personalities and behaviorisms at the speed of lightning — at the risk of daily life becoming fleeting.

From artisanal fashion design to hip hop and folk culture or LGBTQ and genderless streetwear, China’s millennials are on the prowl for…

Fashionable Lifestyles, Individual Exclusivity, Social Sustainability, Youth Power.

Harder, Better, Faster, Stronger.

In previous years, the SHIN! street shots centered around the look and the details. Nowadays, the team opts to pay more attention to each individual. They have taken a rather more “street magazine” approach to their photography, embodying different themes at a time such as “big, bold and beautiful”, “1.50m and a 9 look”, the likes.

The SHIN! Youth street photography slogan is “Young, intoxicating, congenial rebellion”. What Rebecca and her rebels advocate is to allow everyone to be true to themselves.

You are only granted a limited time of youth.


The SHIN! initiative has the power to help those post-95ers find their groove and enjoy the swell.

And make sure that brazen street cult offers only a snapshot of what the future may hold for China’s New Youth.

















Elsbeth van Paridon
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