A New Scent-Scape: China’s Perfume Passage, From Dynasty to Downtown DIY
China's scent scene packs creative aromas, with youth rejoicing in perfume workshops and spritzing themselves with a sense of self-discovery... Read More
Close-Ups
Ethnic Euphoria? A Deep Dive Into the Cultural Curiosity of Young Chinese
From fashion to travel destinations... What's up with the fascination with ethnic cultures coming about among Chinese millennials and Gen Zs?... Read More
Knocking Out Stereotypes: China’s Women Step Into The Boxing Ring
A new empowerment uppercut: How Chinese women are delivering knockout blows to stereotypes... in the boxing arena... Read More
Roarin’ Revelry? Unpacking Gen Z’s Slaying Dragon Trends
A collage of fiery (life)style trends China's youth are igniting in the Year of the Dragon. Any parallels to draw from The Great Gatsby? ... Read More
Pet Fashion: Young Chinese And Their Pursuit Of The Purrfect Fit
Pet fashion: young Chinese pet owners and their pursuit of the purrfect (out)fit. Pampering their fur babies brings owners an emotional ROI.... Read More
Close-Up: The Female Vavavroom Driving China’s Delivery Industry
China's delivery industry is a phenomenon and women make up some 20 percent of its driving force--the couriers. That's twice the 2020 number.... Read More
Close-Up: Behind the Hot Hashtag That Inspires Even Hotter Makeovers
Decoding the driving forces: Hashtag "I will listen"--aka young netizens making the most of a tag to get a complete makeover.... Read More