Short ‘n Sweet: The Latest Buzz Among China’s Cool Girls Elsbeth van ParidonMay 8, 2023 From challenging societal beauty standards to a penchant for low-maintenance hairstyles... The buzz cut is buzzing among China's cool girls... Read More China Urban CultureChinese SocietyTrending2 Comments
Dazi Culture: From Fitness and Foodies to Gossip and Travel… Chinese Gen Zs Seek Companions Elsbeth van ParidonMay 6, 2023 China's Gen Zs seek new ways to connect with others and share their hobbies. And today, they’re doing so through online dazi culture.... Read More China Urban CultureChina's New YouthChinese Society0 Comments
An Air Of Coastal Cool: Xiamen’s Laid-Back Vibes and Young Prowess Elsbeth van ParidonMarch 27, 2023 Xiamen, a capital of all that is cool and creative, serves up the perfect blend of slow tea culture, hardcore fashion and coastal chill.... Read More China Urban CultureChina's New YouthChinese Society1 Comment
Must-Watch Trends In China Fashion And Urban Culture–Hop On Board! Elsbeth van ParidonJanuary 23, 2023 Must-watch trends in China fashion and urban culture for the Year of the Rabbit--a holy trinity we think will dominate the hashtags.... Read More China Urban CultureChinese SocietyClose-Ups1 Comment
China’s Metahuman Marketing: Who Wants a Piece of the Pixels? Elsbeth van ParidonNovember 21, 2022 With seemingly endless possibilities for engagement, being virtual is all the hype right now and more brands want a piece of the pixels.... Read More Chinese SocietyDigitalInfluencers3 Comments
Close-Up: China’s Lipstick Game and Its Lasting Impression Elsbeth van ParidonSeptember 28, 2022 The question on our Maybelline Superstay lips is… What are the “undertones” of lipstick in China—past, present and future?... Read More China's New YouthChinese SocietyClose-Ups1 Comment
The Sole of a City: Beijing’s Military Stomp and Shanghai’s Aristocat Pat Elsbeth van ParidonSeptember 21, 2022 What actually makes up the soul of a Chinese mega metropolis? Temper says "shoes." Indeed, footwear. We’re talking the sole of a city.... Read More China Urban CultureChinese SocietyFashion History1 Comment