Beijing. China’s political nerve center. A capital metropolis infamous for its disappearing hutong heritage and hazy days; famous for its Forbidden City and flashings of eRRRhua (儿化; aka a phonological process that adds r-coloring to common words). And home to the following five designers ready to rock and roaRRR!
1. SHANG1 by SHANGYI
SHANG1 BY SHANGYI pays attention to the natural female temper embracing and reinvigorating more a simplistic, minimalist style. The brand labels itself with the stuff self-confidence is made of, forging and forwarding the message in a very deliberate yet seemingly carefree, je m’enfou manner.
Overall, SHANG1 has the intellectual and creative juices of urban life running through its every seam; offering some bespoke tailoring to the woman driving in the first-tier fast lane.
We’re talking understated and nonchalant elegance. The look is about embracing one’s own individual style, sticking to neutral tones and clean lines, the occasional splash of red firmly in sight, mixing high-low and classic and trendy, and throwing it all on with confidence.
PATH is a reformist, revolutionary Beijing-born menswear label (read: all-inclusive mancave) under the guiding hand of German designer Janine Grosche. The daredevil brand delivers a futuristic version of what masculinity means by re-viewing men’s fashion as catwalks generally stomp it.
Boundary-pushing at its finest, PATH pioneers a radically different aesthetic for men, one in defiance of all convention regarding materials, construction, and (gender) expectations.
Choose Positively. On this upbeat branding note, all PATH pieces are made with non-discriminating love – and a low ecological footprint in mind. Wise choice, too.
3. MOONSTOP Studio
MOONSTOP Studio was established in Beijing by Yueting Wang back in May 2014. Textured minimalism, is the name of Wang’s boutique game.
The name “MOONSTOP” means “The Moon Never Stops”. The moon moves slowly along the skyline, which you think never changes, but it interprets its orbits and wanes every time you look up at it inadvertently. It is like life — dull and hardly novel at times, but accompanied by joy and sorrow every step of the way.
The MOONSTOP racks absorb different habits and attitudes, abandons all redundancies, blends together different art forms, mixing China’s traditional cultures and craft details into the designs, eventually creating beauty out of simplicity, casual-ness, and leisure at large. A big soothing, calm melting pot to wear wherever urban life takes you on the daily.
Sina Weibo: @moonstop-studio
INSULAiRE is a menswear label based between Paris and Beijing, originally established by Chinese designer and Esmod le grand Paris graduate Zhikai Yang who was born and raised in southernmost China’s island province of Hainan.
Re-interpreting tradition by drawing from the ever-encapsulating Chinese heritage, the brand produces wearable garments that speak to the innovative and fresh interpretations of cross-cultures and globalized design.
INSULAiRE presents a profound understanding of craftsmanship, weaving in artisanal craftsmanship throughout the brand’s collections. From Li Minority (黎族 in Chinese) handwoven fabrics to Dong Minority (侗族 in Chinese)
natural dyeing techniques such as the indigo and mud ones.
Re-using the aforementioned little-known traditional handcraft endows both the process and its result with new meaning.
The very brand name BOUNDARYLESS since 2017 delivers the underlying significance of the ethos sewn throughout the label’s collections, representing a vision of breaking the rules of limitation such as the concepts of Border, Gender, Season, and Age.
It goes along with the designer Guo Xian’s (郭娴 in Chinese) core code that is A-gender Style, mirroring the BOUNDARYLESS unisex fashion philosophy and thus gender-arbitrary wearables.
Lusting for freedom and achieve individual identity, there’s never been a better time to be your true self.
Get völlig losgelöst — well, almost.
Instagram: Der Countdown läuft.
FEATURED IMAGE: Fashion editorial for VISION – 青年视觉 (Beijing).
Photography by DICKY MANANA
Fashion Styling by Jenny Wong
Make up & hair by Lin Make up Beijing
Special thanks 昱辰 @ Beijing, Vae C
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