Shanghai Fashion Week AW20 Revolutionized: Full Tmall Throttle
Shanghai Fashion Week (24-30 March) will take an AW20 Alibaba spin, broadcasting a seven-day online event via Tmall’s virtual shopping rooms.... Read More
digital marketing
Temper Tasties: Chinese New Year, A Shopping Holiday For Western Brands
Incoming! Gucci, Nike, and Adidas have all released new merchandise for the Year of the Rat. So how did Lunar New Year become the new Christmas?... Read More
Influencer Scarlett Hao On The Chinese Body Image And Body Positivity
Scarlett Hao is the first curvy Chinese influencer and promotes a body-positive attitude to women around the globe. It's the Business of Big Beautiful Branding. ... Read More
Fashion Illustrator Yvan Deng: Sketching Contempo Catwalk Beats
Fashion illustrator Yvan Deng live-sketches the soul of a show, produces social media marketing content and even embellishes the face of brick-and-mortar. Breaking out of the crayon box.... Read More
What’s Your Chanel Count? When China Met Karl. Lagerfeld.
From model Liu Wen to face of Chanel actress Zhou Xun, messages of condolences have been pouring in across China's social media. Designer and Glove Icon Karl Lagerfeld, known in China as Lăo Fóyé (老佛爷 in Chinese), the nickname of Empress Dowager Cixi, was held in high esteem by the Middle Kingdom. ... Read More
China’s Silver Foxes Prove A Gold Mine: On The Prowl For Senior Models
Plus-sizers to Post-50s. Chinese model scouts are rapidly broadening their skill set arsenal which now includes the silver foxes of a greying population.... Read More
Influencers And Chinese KOLs: What Does 2019 Marketing Have In Store?
From influencer to China's Key Opinion Leader (KOL) marketing: What are the basics and what to expect in 2019?... Read More