Snug as a Bug: How China’s Urbanites Winterize Their Wardrobes
Chinese millennials and Gen Zs, particularly those in the country's coldest areas, season their (padded) winter wardrobe with some panache ... Read More
chinese youth
Close-Up: In the Land of China Brands, Oldies Are Goldies
Chinese beauty consumers cast their perfectly lined gaze on their country's time-honored but lesser-known domestic brands.... Read More
The Urban Heat Is On: ‘Tis China’s Season… For Job Hunting
China's massive influx of almost 12 million college grads into the job market pours more fuel on the fire of already fierce competition.... Read More
An Air Of Coastal Cool: Xiamen’s Laid-Back Vibes and Young Prowess
Xiamen, a capital of all that is cool and creative, serves up the perfect blend of slow tea culture, hardcore fashion and coastal chill.... Read More
CCTV Bows Blow Up, Basketball Star Gets Slam-dunked and China’s Youth Travels to Windy Places
Chinese basketball star gets slammed, modern drama ties in with young China's desire for wellness and CCTV's Spring Festival Gala fashion fad... Read More
Busting A Move And Breaking Into China’s Market–Through Street Dance
How street dance empowers Chinese youth to bust a new move in their pursuit of carving out their own brand.... Read More