4   +   3   =  

Shanghai Fashion Week (24-30 March) will take an AW20 Alibaba spin, broadcasting a seven-day online event via Tmall’s virtual shopping rooms. Fashion revolution in motion.

Related

The Top Ten Temper Tasties — Shanghai Fashion Week SS20!

Though originally postponed due to the COVID-19 outbreak, Shanghai Fashion Week is back. With a digital vengeance.

The one-week event (24-30 March) has now joined forces with Alibaba Group’s Tmall platform, aka the world’s largest online shopping Walhalla. So, across the span of one fashion week…

Online viewers will not only see the brands’ collections but, wait for it, can also directly place their most-wanted orders. 

SHFW X TMALL, 2020. Image via the Shanghai Fashion Week X Tmall Could Facebook Page

This time around, Shanghai Fashion Week is set to become a seven-day online mega-show pitching and plugging the AW20 collections from more than 100 brands across Tmall’s various virtual shopping nooks and corners, live streamed — what else.

Viewers can then familiarize themselves with the latest trends for the upcoming colder, darker months of the year, interact with the hosts and, wait for it, directly place their orders.

Sign up your brand or your body for this fashion revolution right here, right now!

This marks fashion’s first-ever mega event conjoining catwalk and commerce into a literal one-stop-shop, creating a comprehensive fashion hub for designers, buyers, and sellers alike.

This online version will undoubtedly cause some massive online (global) fashion traffic. Temper will shortly serve up a handful (or more) of participating brands and must-knows. Tip of the veil…

Related

Video — Take SS20! A Shot Of Sustainable FFIXXED Studios

On That Unsolicited Educational Note
According to a 2019 report from iiMedia Research, Tmall is the biggest marketplace for the business that is live streaming with more than 20k hosts — from the tiniest indie brands to that big label bravado (celeb style).

Among them, more than 400 virtual shopping rooms roughly achieve monthly sales of 400 million yuan (US$57 million) sales every month.

Over 90 percent of viewers polled bought the promoted product.

 

Reado to rock and roll, digital style? Register your brand for Shanghai Fashion Week right here, right now!

#staytuned

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

FEATURED IMAGE: ©Tmall Cloud, 2020. ALL RIGHTS RESERVED
SPOTTED A FASHION FAIL OR HAVE SOMETHING TO ADD? PLEASE LET US KNOW IN THE COMMENT SECTION BELOW OR EMAIL US AT INFO@TEMPER-MAGAZINE.COM
© THE CHINA TEMPER, A TEMPER MEDIA PRODUCTION, 2020. ALL RIGHTS RESERVED.
DO NOT REPRODUCE TEMPER MEDIA CONTENT WITHOUT CONSENT -– YOU CAN CONTACT US AT INFO@TEMPER-MAGAZINE.COM
Elsbeth van Paridon
Follow me