Fine-Tuning the Guochao Narrative–From An Underground Perspective
The guochao trend is constantly shapeshifting and, in turn, shaping Chinese consumer trends from fashion to food to tech to movies to...Music?... Read More
Close-Ups
Upping the ANTA: Niche Sportswear, the New Frontier In Athleisure Apparel
Sportswear, a sign of defeat? In China's current athleisure apparel market, sportswear seems to be more about courtside conquering catwalk.... Read More
China’s He Economy: What Men Want
The proportion of single men in China is increasing on a yearly basis, in turn giving the he economy a leg up. So...What do Chinese men want?... Read More
The Changing Role of Women in China: A Century in Clothing
From restricting practices deemed the epitome of élan to cross-gender boss swag: 100 years in vogue reveal the changing role of women in China... Read More
China’s Home of Rock: Shijiazhuang’s Summer Move Was and Is Very Rock ‘n Roll
China's home of rock? Well, Shijiazhuang's breaking the boundaries of thinking and daring to explore is itself part of rock 'n roll culture.... Read More
Snug as a Bug: How China’s Urbanites Winterize Their Wardrobes
Chinese millennials and Gen Zs, particularly those in the country's coldest areas, season their (padded) winter wardrobe with some panache ... Read More
Close-Up: In the Land of China Brands, Oldies Are Goldies
Chinese beauty consumers cast their perfectly lined gaze on their country's time-honored but lesser-known domestic brands.... Read More