New York City, November 8. The ZAFUL panel saw experts, practitioners as well as university representatives from the associated fields of sustainability, fashion, and technology, discussing different strategies of leading fashion into greener pastures and examining potential challenges the industry at-large must tackle in the face of innovation.
ZAFUL has a six-year stint in fast fashion under its belt, currently boasting more than 20 million customers; 60 percent of whom are millennials.
The brand today keeps its focus on how to make the fashionable and the sustainable coexist and how to increase their connection with millennials.
Through the wide-ranging yet sustainably-focused collection of the November 8 panel powers, ZAFUL — paired with the added efforts from our tasty and tasteful U.S. X China PR peeps over at WG Empire — aimed for the event to bring forward more constructive and innovative opinions on how to lead the fashion industry into more sustainable pastures.
Stephaine Benedetto — Founder of Queen of Raw, Bridgett Artiese — Founder of Born Again Vintage, Fashionista, Actress, Women Entrepreneur Paige Desorbo, and Madison Phillips from ADAY joined in the ZAFUL panel, sharing experiences and insights into their daily lives as to spark a new way of thinking with the audience. Chairman of New York University’s only fashion society FBA Autumn Samuels, too, joined in.
Aside from the fashion panel, ZAFUL together with The Fashion Foundation, a non-profit foundation helping underprivileged students in New York City, organized a charity sale of samples from fashion houses and designers. ZAFUL donated some 1,300 pieces to the sell-out and more than USD $2000 rolled in during the first few hours of sales. All proceeds will go to students in need.
Sustainability On The Daily
In these modern times, the sustainability of fashion has gradually become a daily topic on people’s agendas everywhere, as well as an essential a must-consideration for manufacturers, fashion brands, consumers and people at work in this supply chain across the world. On that note, the ZAFUL panel urged its public to take notice of the importance of sustainability and encouraged everyone to develop a personalized “Green Habit.” Let’s create Greener Fashion and Greener Future.
Armed with its six-year-long fashion industry go-to history, ZAFUL now has become one of the largest leading online fashion retailers. ZAFUL in 2018 ranked 34th in the Top 50 Export Brands according to Brand Z, the world’s largest brand equity database; and in 2019, ZAFUL has successfully gained access to more than 260 countries.
The brand held its first New York fashion presentation on Saturday, September 7, 2019. The show brought together models from different skin colors, ages, (dis)abilities, in addition to the LGBTQ community, who will be able to represent the key feature of this collection, namely “Multi-Diversity”.
About WG Empire
Bridging gaps between Chinese and American brands, as well as eliminating cultural barriers that continue to prevent foreign market penetration, WG Empire provides its clients with the necessary resources and proper localized marketing strategies to effectively introduce and sell products in the target markets that are China and the U.S.
Going green concerns more than merely addressing fashion textiles or products. It comprises addressing the whole system of fashion.
Head to toe.
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