Vintage Vixens: Young Chinese Throw Out the New And Bring In the Old
Used clothing items, in general, cost less, tszuj up your style and benefit the planet: Chinese millennials and Gen Zs get their vintage fix... Read More
The Colorful Trends Young Chinese Obsessed Over in 2023
Vogues in the Middle Kingdom change at the tap of a mobile screen. So what were some colorful trends that defined Chinese fashion in 2023?... Read More
The Military Coat: From Fashion Faux Pas to Swanky Street Stomp
Young Chinese salute their grandparents' once venerated and once vilified winter style this year--by wrapping up in a Chinese military coat... Read More
Fine-Tuning the Guochao Narrative–From An Underground Perspective
The guochao trend is constantly shapeshifting and, in turn, shaping Chinese consumer trends from fashion to food to tech to movies to...Music?... Read More
Upping the ANTA: Niche Sportswear, the New Frontier In Athleisure Apparel
Sportswear, a sign of defeat? In China's current athleisure apparel market, sportswear seems to be more about courtside conquering catwalk.... Read More
China’s He Economy: What Men Want
The proportion of single men in China is increasing on a yearly basis, in turn giving the he economy a leg up. So...What do Chinese men want?... Read More
The Changing Role of Women in China: A Century in Clothing
From restricting practices deemed the epitome of élan to cross-gender boss swag: 100 years in vogue reveal the changing role of women in China... Read More