Temper goes trending and casts a net upon all that is throwing tantrums in the world of China Fashion and Urban Culture across a variety of global sources. This makes for a collection of largely non-original content dipping its toe into the deep indigo-dyed pool that is the ocean of Middle Kingdom fashionable slash cultural astonishment.
Rhythm City empowers Maybelline consumers to “break the dimensional wall and play with makeup without limits,” a message that coincides with that of Alibaba Group’s Chief Marketing Officer Chris Tung. Image via Cosmopolitan China
Beauty Bricks Up
And opts for a metaverse makeover? Like many brands closing up many of their brick-and-mortar outlets across China and opting for digital expansion, New York-based cosmetics colossus Maybelline has made its metaverse debut on e-commerce giant Alibaba’s Tmall. Titled “Rhythm City,” the beauty brand’s limited-time virtual universe launched ahead of Alibaba’s Double 11 online shopping feast, running from late October to November 11 this year, comprising four spaces to showcase four signature offerings. In this immersive environment, users could try on makeup, get beauty tips from virtual livestreamers, play games, and more.
Rhythm City empowered Maybelline consumers to “break the dimensional wall and play with makeup without limits,” a message coinciding with that of Alibaba Group’s Chief Marketing Officer Chris Tung.
Jing Daily wonders and ponders: Can the metaverse offer beauty labels struggling in the Chinese market a road to revival?
Image: online
Cheers to the Metaverse
Another metaverse makeover sees tech firms in China, restricting their work in the crypto sector after China imposed a blanket ban on all crypto-related activities in September 2021, now shifting their focus to the metaverse sector. Taiyi Group, a blockchain technology start-up headquartered in Hong Kong, is ready to build a metaverse empire in China. Its ambition has so far drawn interest from other Chinese tech giants who are also frontrunners in China’s metaverse race, including the likes of Tencent and, most recently the country’s largest search engine, Baidu.
Taiyi has been an active metaverse incubator nurturing multiple metaverse IPs covering the cultural and tourism industries. The Chinese blockchain player has developed a metaverse platform called the Taiyi Lingjing. On this virtual world platform, the Taiyi Group has reportedly developed an array of metaverse IPs like the Lingjing Temple of Heaven and Lingjing Forbidden City.
The group debuted China’s first cultural-tourism e-commerce metaverse ahead of Double 11, featuring one of China’s busiest demonstration pedestrian streets visited by 120 million every year.
The verse reportedly drew in hundreds of brand names, including famous Chinese beer manufacturer Tsingtao Brewery. The virtual experience was seasoned with a points-based rebate mechanism that encourages consumer participation in activities such as lucky draws, virtual stall renting, and product exchange. Dao Insights shows you the way.
Cyber Peking Opera by ZzAi. Image via RADII China
Astonishing AI Art
No metaverse makeover, as of yet, but some serious cyberpunk vibes courtesy of digital artist ZzAi. (actual name Chen Zhe), from Guangxi Zhuang Autonomous Region, who is taking AI to whole new experimental levels. The artist’s “Cyber Peking Opera” series seeks to answer the question, “When we enter the metaverse, what will traditional art come to?”
In the series “Wu Zetian’s 12 Costumes,” the artist pays homage to the incomparable, the ravishing Wu Zetian (624-705), China’s only effective empress, aka the “hen that crowed,” who reigned the vast land during the Tang Dynasty (618-907).
“The rise of AI technology is an irreversible trend,” ZzAi. has stated, “Its scale and spread will only increase when the physical world and virtual reality are blended.” RADII China has all the deets.
Cover collage includes:
a work from ZzAi.’s “Cyber Peking Opera” series, image via RADII China
a Maybelline ad, image via Cosmopolitan China
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Perpetually in pursuit of the greater good that is “China Fashion”, van Paridon set up The China Temper to help promote the dynamite dynamic fashion scene sprouting within Beijing, Shanghai, and China overall. Catering to anybody and everybody who reads English and/or Chinese, Temper covers all the basics and bases. From China's street style scenery to its budding photographers, internationally renowned designers, and underground quirks plus phenomena: We present one hot-hip-happening current collective weaving The New "Made in China" tag.
The term “Made in China” is undergoing the ultimate 21st Century makeover. Escorted by the increasingly strong influence of a new thinking among China’s younger generations, regarding individuality and the expression thereof, the fashion scene in the Middle Kingdom is exploding. And stretches far beyond what meets the eye. It’s appliqué, one might say.
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