Shanghai Fashion Week (24-30 March) will take an AW20 Alibaba spin, broadcasting a seven-day online event via Tmall’s virtual shopping rooms. Fashion revolution in motion.
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Though originally postponed due to the COVID-19 outbreak, Shanghai Fashion Week is back. With a digital vengeance.
The one-week event (24-30 March) has now joined forces with Alibaba Group’s Tmall platform, aka the world’s largest online shopping Walhalla. So, across the span of one fashion week…
Online viewers will not only see the brands’ collections but, wait for it, can also directly place their most-wanted orders.
This time around, Shanghai Fashion Week is set to become a seven-day online mega-show pitching and plugging the AW20 collections from more than 100 brands across Tmall’s various virtual shopping nooks and corners, live streamed — what else.
Viewers can then familiarize themselves with the latest trends for the upcoming colder, darker months of the year, interact with the hosts and, wait for it, directly place their orders.
Sign up your brand or your body for this fashion revolution right here, right now!
This marks fashion’s first-ever mega event conjoining catwalk and commerce into a literal one-stop-shop, creating a comprehensive fashion hub for designers, buyers, and sellers alike.
This online version will undoubtedly cause some massive online (global) fashion traffic. Temper will shortly serve up a handful (or more) of participating brands and must-knows. Tip of the veil…
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Among them, more than 400 virtual shopping rooms roughly achieve monthly sales of 400 million yuan (US$57 million) sales every month.
Over 90 percent of viewers polled bought the promoted product.
Reado to rock and roll, digital style? Register your brand for Shanghai Fashion Week right here, right now!
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Perpetually in pursuit of the greater good that is “China Fashion”, van Paridon set up The China Temper to help promote the dynamite dynamic fashion scene sprouting within Beijing, Shanghai, and China overall. Catering to anybody and everybody who reads English and/or Chinese, Temper covers all the basics and bases. From China's street style scenery to its budding photographers, internationally renowned designers, and underground quirks plus phenomena: We present one hot-hip-happening current collective weaving The New "Made in China" tag.
The term “Made in China” is undergoing the ultimate 21st Century makeover. Escorted by the increasingly strong influence of a new thinking among China’s younger generations, regarding individuality and the expression thereof, the fashion scene in the Middle Kingdom is exploding. And stretches far beyond what meets the eye. It’s appliqué, one might say.