Beijing Youth Daily recently found that users across several online streaming platforms were advertising cosmetic products containing some dubious ingredients. On short video app Douyin, for example, one vlogger with a follower flock of 14,000 conjured up a powder foundation, only to wrap it up and sell it off in a well-known brand’s case packaging. Chen Na writes for Sixth Tone
Temper Magazine’s Trending segment casts a net upon all that is throwing tantrums within the world of China Fashion across a variety of global sources. This very necessary segment makes for a collection of largely non-Temper Magazine-original content dipping its toe into the deep indigo-dyed pool that is the ocean of Middle Kingdom fashionable astonishment. This time around…
We head on over to Sixth Tone where contributor Chen Na looks into the latest of online scandals with eager DIY cosmetics beavers trying to sell off their “artisanal creations” as high-end brand beauty products. Chen tells all.
A spokeswoman for Jinri Toutiao, Douyin’s parent company, told Sixth Tone that the company had shut down the account in question. Although there’s nothing wrong with do-it-yourself beauty products, she added, selling them without a license, or making counterfeits, is a violation of Douyin’s terms and services. To become a licensed seller, domestic makeup manufacturers must register their business, inform local food and drug offices about the ingredients in their products and submit testing reports. The spokeswoman said it was “inconvenient” to give her name.
But the problem is not limited to Douyin. A quick search conducted by Sixth Tone on Kuaishou, Douyin’s top rival, and livestreaming website Douyu returned similar results. In one video showing how to make lipstick, a vlogger melts oil, wax, and an unidentified red powder over an alcohol burner, then pours the mixture into a mold. Once the substance has set, she removes it and inserts it into a lipstick tube.
“This is a problem many platforms face,” Kuaishou told Sixth Tone in an email from an official account. “Kuaishou will severely punish any user who violates national advertising and commerce laws.” Punishments could include suspending the user’s account or reporting the case to the authorities, the company added.
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This trending topic was originally written by Chen Na for Sixth Tone 2018. All rights reserved
Edited by David Paulk for Sixth Tone
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